American Views on Electric Muscle Cars
The American muscle car is a symbol of power and speed, and it’s now at a crossroads with electric vehicle (EV) technology. Dodge’s announcement of the 2024 Dodge Charger Daytona, the world’s first electric muscle car, prompted us to explore Americans’ views toward this shift in the industry. We surveyed 1,000 Americans to uncover their opinions on electric muscle cars and what defines this automotive icon. Join us for an electrifying look into the muscle cars of the future.
Key Takeaways
- 47% of muscle car owners would consider buying an EV muscle car.
- The top brands muscle car owners want for future EV muscle cars are Ford, Tesla, and Dodge.
- 52% of muscle car owners think an EV can’t truly be a muscle car.
- 56% of muscle car owners think the 2024 Dodge Charger Daytona isn’t a real muscle car.
- 56% of muscle car owners and 47% of non-muscle car owners think the 2024 Dodge Charger Daytona isn’t a “real” muscle car.
- 52% of muscle car owners and 43% of non-muscle car owners think an EV can’t truly be a muscle car.
- Overall, Americans would be willing to pay an average maximum of $58,389 for an EV muscle car.
- Muscle car owners are willing to pay even more: $66,728 — 31% more than non-muscle car owners ($51,000).
As the automotive industry shifts toward electrification, our survey reveals various views among Americans regarding electric muscle cars. While many muscle car enthusiasts remain skeptical about whether an EV can truly capture the essence of a muscle car, a notable portion are open to considering an electric option, particularly from iconic brands like Ford, Tesla, and Dodge. Only time will tell how this electrifying evolution unfolds and reshapes America’s love affair with powerful, high-performance vehicles.
Methodology
We surveyed 1,001 Americans to gather their opinions on electric muscle cars. Of the respondents, 18% currently owned a muscle car, 18% previously owned a muscle car, and 64% neither currently or previously owned a muscle car. The survey was conducted on March 7, 2024.
About American Muscle
American Muscle is a leading performance parts and accessories retailer offering a wide range of products to enhance the style, performance, and functionality of iconic muscle cars.
Fair Use Statement
Readers are welcome to share these findings for non-commercial purposes, provided that they include a link back to this page when doing so.
